They have defined "media language" as the various ways in which the medium in question is understood/read. Therefore for you this is "The language of film".
You may link to other concepts such as narrative, but you need to focus 'in' on the way that your text is understandable as a product of its medium.
You will be given credit if you can construct an answer that explains how your chosen product (ie short film) does NOT fit neatly with the concept. So if you want to start your answer by saying that you are going to contest the idea of media language and explain why broader concepts are more suitable in relation to what you have produced, that is fine.
(Quoted from Julian McDougall)
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